If your online store is not using a video, you are missing out on sales. Because If you think a picture is worth a thousand words, a product video could worth a thousand sales. Believe me, video advertising is insanely popular. If you want to take your eCommerce business or an online store to next level, you can not afford to ignore the importance of product video.
- 55% of people watch videos online every day. (MWP)
- Including a video on landing page can increase conversion by 80% (EyeView)
- Shoppers who view demo videos are 2x more likely to purchase than non-viewers (DMB Adobe)
Google Really Likes Videos
You must have seen in 3 out of 5 searches you made, google will come up with a video as top result. Google follows "Blend Search" technique to display mix of videos, images, news and more mediums in addition to regular search. If your video has optimized properly, they will have a better chance to rank well.Also, Google owns YouTube so every video you post on YouTube with rich text and keywords in video title and description there are better chance that your video will appear more frequent than regular search.
Here's a quick guide showing why video marketing is important?
Videos Are Enjoyable
The amount of time people spend watching videos online is increasing, because watching a video takes very less effort compared with reading lengthy product descriptions. Videos can engage more audience and increase conversation that you may not get through text.
People Are More Likely To Share Videos
A study shows that people shares more videos than any text or descriptive content. Additionally, people are also tend to click on a video thumbnails than on anything without visual element. On your Facebook timeline, videos now plays automatically that makes user stop-by and can increase conversation rate. YouTube has really made it very simple for everyone to link any videos on their websites.
Video Adds A Personal Touch
Product videos are great way to add some personalization in your eCommerce business or an online store. Even If it is a quick greeting video or an introductory product video on your website will amaze you how loyal customers can be if they see a face behind the company.
For companies, It's a win-win stage. Because you're not only making the video more relevant for the people who live in your area but you are also increasing it's effectiveness and reach considerably.
Are You Ready To Take An Action?
If you wonder how to incorporate product videos into your own eCommerce business, let’s setup a quick skype session with the person who have worked with dozens of online stores and sellers. Click here to setup the FREE session